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October 26, 2026

The founding story of Pre Game and DJ HUGEL

Two founders looked at what was on the market and built something different: a 10 ml pre-drink shot for liver and brain support, made for the bar, the door, and the festival. Not a cure. A ritual.

Pre Game started as a real problem: you're heading out, you've done it a thousand times, and you know tomorrow morning is going to cost you.

Two founders looked at what was on the market. Supplements designed for the gym aisle. Pills with lab-coat packaging and hangover-cure claims that no one can actually make. Nothing built for the bar, the door, or the festival.

So they built one.

What Pre Game is

A 10 ml shot you take before the first drink. Down in one. No flavor to wrestle with, no capsule to remember. It supports liver health and supports normal cognitive function, two structure/function claims made honestly and within what the research allows.

It is pre-drink support. Not a cure. Not a reason to drink more. A ritual for people who are going out anyway and want to go in prepared.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Co-founded with DJ HUGEL

DJ HUGEL is a co-founder of Pre Game and has a financial interest in its sales. He is not a spokesperson hired to hold a bottle. He is in this because the problem is real and the product is his too.

That co-sign means something different than an endorsement. He brought his name and his network to a business he believes in. Per FTC endorsement guidelines: DJ HUGEL has a material connection to Pre Game.

Built for the venue

Most supplements are sold through e-commerce and consumed at home. Pre Game is built for the venue itself: the bar, the door, the festival. $10 a shot. On-site, at the moment you need it.

That positioning matters. It is not a morning-after product. It is a before-you-go-out ritual.

Where the testing stands

Pre Game is working with SKR Nutritionals. Samples are in. The certificate of analysis has not been signed yet. Until it is, no ingredient doses appear on this site.

Full transparency: third-party CoA and heavy metals, microbial and potency tests are pending. When they arrive, they go up at pre-game-jx76.sogood.business/testing in full. No suppression, no selective disclosure.

Read the current testing status at /testing.

21+ only

Pre Game is for adults 21 and over. Drink responsibly. The shot is not a reason to drink more. If you are under 21, this one is not for you.

Claim your spot in the first drop

The first batch drops when the testing is published and the shots are ready. Claim your spot below.

First drop

Claim a spot in the first drop.

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One email. We tell you when the shots are tested and ready.

21+ only. Drink responsibly.

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